|fe.lic.i.ty| noun

the quality or state of being happy.

Hi, I’m Felicity.

A freelance Digital Marketing and Customer Experience Consultant in Edinburgh.

I am a Member of the Chartered Institute of Marketing and hold an MSc in Digital Marketing.

We live in an Experience Economy. Every aspect of your marketing and service delivery should be based on a thorough understanding of your customer and how to make them happy. Not just because you are a lovely person (blush) but because this leads to loyalty which results in…

… increased revenue.

Time to toot my own horn. I have a First Class degree in International Business, 6 years as a Corporate Banking Analyst and a Masters in Digital Marketing.

But do you know where I got my drive? It was the 10+ years of building my own successful business. Trial and error, failures and successes, scrambling and hustling. I understand the pressures of running and scaling a business.

Jargon time. Marketing isn’t guesswork, it’s a data-driven strategy tied to clear business objectives. I help organisations unlock hidden insights, connect with their target market, and convert website visitors to sales through a strategic blend of market research, content creation, web analytics, email marketing and automation.

Most importantly, I know that sometimes we need more than a coach or a book, we need someone to get stuck in and take work off us. That is where I come in… being in the thick of it and working with cool people is my happy place.

Here is what you want to hear…yes, I am budget friendly.

Where do you need support?

1. Who to target & how

Don’t waste money guessing who your perfect customer is and what they need to hear. Ensure your messaging is bang on through customer surveys and research-based user personas.
2. Drive traffic to you

Be findable and relatable with Search Engine Optimised blogs and on-site content that drives traffic to you and positions your business as an authority in your market.
3. Build your audience

The work doesn’t stop when a prospect visits your site or profile for the first time! Let’s automate your sales campaigns with an email capture funnel and an engaging nurture sequence.
4. Clear data-based branding

You’ve gotta be as slick as the big players these days with high-quality, consistent visuals on social media and marketing campaigns. Let’s set out some visual guidelines and templates so you are never sloppy.
5. Analytics are your advantage

Love them or hate them stats are your key to winning big. Do you know who is visiting your site? Which pages they visit, at what times? And more importantly why they leave? No? Ok, let me help.
6. Optimise User Experience

When is the last time you checked your offering from your customers’ point of view? Stop losing potential income by creating a customer journey map to identify weaknesses and opportunities.