|fe.lic.i.ty| noun

the quality or state of being happy.

Hi, I’m Felicity.

I help values-led organisations in Edinburgh grow their impact and connect with their customers through strategic digital marketing and customer experience.

I am a Member of the Chartered Institute of Marketing and during my MSc in Digital Marketing, I specialised in conscious consumerism.

We live in an Experience Economy. By understanding your customers and their journey as they interact with your organisation, you build loyalty, which results in…

… increased revenue.

I have a First Class degree in International Business, 6 years as a Corporate Banking Analyst and a Masters in Digital Marketing.

But do you know where I got my drive? It was the 10+ years of building my own successful business. Trial and error, failures and successes, scrambling and hustling. I understand the pressures of running and scaling a business.

Jargon time. Marketing isn’t guesswork, it’s a data-driven strategy tied to clear business objectives. I help organisations unlock hidden insights, connect with their target market, and convert website visitors to sales through a strategic blend of market research, content creation, web analytics, email marketing and automation. But also relationship building.

Most importantly, I know that sometimes we need more than a coach; we need someone to get involved and take work off our hands. That is where I come in… I can provide recommendations, but also implementation support.

Being in the thick of it and working with good people is my happy place.

Here is what you want to hear…yes, I am budget-friendly and transparent. I act as an extension of your team and price projects depending on complexity, strategic level and recurrence circa £390 per day.

Where do you need support?

  • 1. Who to target & how

    Don’t waste money guessing who your perfect customer is and what they need to hear. Ensure your messaging is bang on through customer surveys and research-based user personas.

  • 2. Drive traffic to you

    Be findable and relatable with Search Engine Optimised blogs and on-site content that drives traffic to you and positions your business as an authority in your market.

  • 3. Build your audience

    The work doesn’t stop when a prospect visits your site or profile for the first time! Let’s automate your sales campaigns with an email capture funnel and an engaging nurture sequence.

  • 4. Clear data-based branding

    You’ve gotta be as slick as the big players these days with high-quality, consistent visuals on social media and marketing campaigns. Let’s set out some visual guidelines and templates so you are never sloppy.

  • 5. Analytics are your advantage

    Love them or hate them stats are your key to winning big. Do you know who is visiting your site? Which pages they visit, at what times? And more importantly why they leave? No? Ok, let me help.

  • 6. Optimise User Experience

    When is the last time you checked your offering from your customers’ point of view? Stop losing potential income by creating a customer journey map to identify weaknesses and opportunities.

My Portfolio

Make it stand out.

  • "Felicity is great to work with, visionary, creative, with a natural talent for branding. She is extremely well organised, keeping projects focussed on the end goal."

    Andy Smith, Mr Smith Creative

  • "Without hesitation I recommend Felicity. She helped us with our comms content and improved the profile of what we do, this undoubtedly contributed to us helping more customers. We enjoyed working with Felicity. She is a relationship builder and is always adding value."

    Chris Jamieson, Head of Investments, Social Investment Scotland

  • "I am so grateful for Felicity undertaking some valuable keyword research and SEO strategy work for me to improve WanderWomen's web rankings for a certain target group - the result was ranking no 1."

    Anna Neubert-Wood, Founder WanderWomen