Mini Languages®
In 2011, I created and launched Mini Languages®, an award-winning set of language programmes for children in their early years. Delivered across the east of Scotland via tutors in schools, nurseries and community centres, I wanted to grow the business further…
In 2019, I led the business through an 18 month re-brand and digital transformation.
Created a Minimum Viable Product and undertook extensive user research
Obtained Scottish Government grant to support the project
Designed a ‘gamified’ subscription language platform and worked with a web developer to implement
Engaged with a graphic designer to achieve a complete visual re-brand
Manage and maintain an e-commerce platform of digital products (Wordpress & Woocommerce)
Filmed and edited a series of subtitled mini-films (2 minutes each) and a series of recorded classes (iMovie & Vimeo)
Implemented an automated sales funnel with lead magnet and nurture sequence (learn more here)
Added 18% new recurring revenue in Year 1
Achieved an international reach, expanding into new geographical markets including Canada and the USA
