Suburban Pup Co.

Suburban Pup Co. is a new concept in dog walking aimed at owners of smaller breeds who believe in the importance of mental stimulation and adventures for healthy dogs. Founder, Greg, was looking for support in creating a solid pricing and marketing strategy to launch his business in North Edinburgh:

• Brand Development: strategy meeting and project plan

• User Research including competitor analysis to feed into pricing and positioning strategy

• Lead automation: creation of an on-brand landing page and automated funnel for email capture (MailChimp)

• Email Marketing Strategy: automated nurture sequence and newsletter template (MailChimp)

• Website Layout, Copy and Automation: a fresh, optimised design including sourcing booking automation software to increase brand loyalty through an excellent user experience (Squarespace)

• Social Media Templates: on-brand Instagram and Facebook templates for visuals for brand consistency and a scalable Social Media strategy